WTF Is Brand Strategy?
Or A Re-Release of A Helpful E-Book I Wrote
If you spend a decent amount of time on LinkedIn, you may have some blowhard (like yours truly) go on and on about “brand strategy.”
And if you got all of us into a room, you’d probably get a different definition, or we’d all say the same thing using different words.
To put it simply, I think this is the most simple, and useful, definition: “It’s how and why you present yourself to the world using words and images.”
Last year, I put a quiz/e-book called Six Signs You Need a Brand Strategy. Well, I’ve retooled it. It’s now WTF Is Brand Strategy? It still has a quiz component to it, but it’s rewritten and redesigned to fit my own updated brand strategy (if you’ve taken a look at the newsletter, LinkedIn, Instagram, etc., you probably can see a calculated change – this is on purpose!).
If you’d like to download WTF Is Brand Strategy, go here!
2025 is Upon Us…
The last couple of months of this past year have been wild.
I’ve learned more about myself and how I should move forward with Chapters and life in general and I’m actually pretty pumped for 2025 aside from *motions all around me*.
Despite the hellscape we're in, I believe the best we can do is enjoy our life as much as we can and help as many people as possible.
For me, 2025 is going to have more:
Content on here, YouTube, and podcasts
Collaborations with designers
Creativity with my music, writing, and maybe actually art? We’ll see!
As 2024 ends, I’m very much looking forward to next year being the best year for myself, Chapters, and for all of us – despite everything else. I’m weirdly optimistic.
Recommendation Corner: No Knife “The Red Bedroom”
No Knife is a 2nd-wave emo band from San Diego, more known for being tourmates of Clarity-era Jimmy Eat World. They haven’t released a new album since 2003, but they’ve been in rotation for me ever since I downloaded “The Red Bedroom” from Epitonic.com.
They have none of the typical emo signifiers you’d hear from The Promise Ring, Cap’n Jazz, or The Get Up Kids, but the throughline from No Knife to Jimmy Eat World’s “Believe In What You Want” is obvious.
Take a listen, you might dig it!